Astrid Velez
Business Strategist, Motivational Speaker, Trainer and Certified Coach
Astrid is an accomplished business strategist, motivational speaker, trainer and certified coach. Her expertise covers a wide range of specialties, including business transformation, reinvention, and team development. In addition, Astrid has over 20 years of experience in strategic planning, business development, sales, marketing, customer service, export, purchasing, supply chain, innovation, merchandising, operations, inventory management and local Hispanic market product development.
As a highly energetic agent of change, Astrid’s strong motivational and public speaking abilities enable her to effectively inspire, share, drive and implement innovative business strategies. For the past twelve years, she has directly supported over 600 and indirectly more than 15,000 local businesses, multinational companies and manufacturers, as well as increasing their sales through innovation and the development of products to otherwise unattended market niches.
Astrid is a main resource of the Export Tech and Export Partner program directed by the Puerto Rico Trade and Export Company and PRiMEX. This program supports business women through the exportation process of their manufactured products. As a resource, she has developed tridimensional strategy highlights for products and services achieving growth and increasing sales.


Astrid holds a Bachelor’s degree in Marketing, Certified Coach from the University of Puerto Rico, a Certificate in International Trade, and a Certificate in Innovation Engineering from the Innovation Engineering Leadership Institute of the University of Maine.
Following on her own academic development, Astrid has developed a passion for educating and nurturing other leaders, particularly business owners who can only reach so far with their limited knowledge and resources.
- Business Development
- Innovation
- Strategic Planning
- Sales Strategies
- Customer Service
- Supply Chain
- Merchandising
- Marketing
- Product Placement
- Operations
- Inventory Management

INTERESTING FACT
Astrid Velez has been featured in numerous radio and television interviews. Her charismatic personality and experience have allowed her to share her knowledge with thousands of professionals during media show appearances, speaking engagements and workshops.